Advertising Design Curriculum
To acquire professional knowledge, and basic ability in advertising.
To nurture ability for career development, and further education.
To develop students' elegant aesthetic accomplishments and noble occupational morality.
To strengthen students' academic theory of design and integration capacity to satisfy the demands of industrial and business circles.
Major : Color principles, basic design, lettering, Advertisement, computer animation, graphic design, principles of modeling/ shaping/ formation, introduction to design, design and life, creative potential development, Printing design, Bas ic graphics, color Applying, commercial photography, and commercial design.
Practice : Foundation of painting, photogr aphy, fundamentals o f digita l design, painting, and presentation techniques.
Further Education :To give students guidance and assistance for them to enter the departments of design category and technology or general university to acquire higher science educational background (relevant departments: Department of Industrial and Commercial Design, Department of Digital Media Design, Department of Visual Communication Design, Department of Communication Arts, Department of Interior Design, Department of Fashion Design, Department of Technological Product Design, Department of Motion Pictures and Video Communication, Arts and Crafts Department, Department of Plastic Arts, Department of Advertising, Department of Printing and Communication, Department of Fine Arts Education, and Department of Fine Arts).
Career : To enter an advertising company, communications/ media company, publishing house, printing company to do the design work. To enter the propaganda/ publicity department or the planning department of general enterprise to do the relevant job of design. To establish a studio by themselves to undertake the relevant business of design.